During my time as a Senior Copywriter at the edgy pharmaceutical advertising agency Cambridge Biomarketing, I conceptualized, wrote, and executed year-long email campaigns for some of our largest clients. I’ve included just a few samples, with notes to keep in mind below. More samples are available in PDF upon request!
Target Audiences: Varied from parents of children with a rare disease such as ZSD, to older patients with a Urea Cycle Disorder (UCD), to the doctors treating them.
Campaigns: Patients, Caregivers, and HCPs
– Disease-focused multimedia campaigns were designed to educate both patients/caregivers and doctors about the mechanisms of the disease, and the best ways to monitor the condition on an ongoing basis.
– Product-focused multimedia campaigns educated doctors as well as patients about the benefits of new treatments that were not previously available.
Goal: To drive users to the new tools launched on our websites, which could then be downloaded and shared with their healthcare team.