During my time as a Senior Copywriter at the edgy pharmaceutical advertising agency Cambridge Biomarketing, I conceptualized, wrote, and executed year-long email campaigns for some of our largest clients. I’ve included just a few samples, with notes to keep in mind below. More samples are available in PDF upon request!
Target Audiences: Varied from parents of children with a rare disease such as ZSD, to older patients with a Urea Cycle Disorder (UCD), to the doctors treating them.
Campaigns: Patients, Caregivers, and HCPs
– Disease-focused multimedia campaigns were designed to educate both patients/caregivers and doctors about the mechanisms of the disease, and the best ways to monitor the condition on an ongoing basis.
– Product-focused multimedia campaigns educated doctors as well as patients about the benefits of new treatments that were not previously available.
Goal: To drive users to the new tools launched on our websites, which could then be downloaded and shared with their healthcare team.
Desktop view – Caregiver/Disease Education
Headline plays off of our campaign concept–the parent who must play many roles at once, with the tagline: “Being a parent of a child with a ZSD means being so much more.”
Alternate subject lines and preheaders for redeployments to users who did not open from previous deployments.
Mobile view
Desktop View – Doctor/Disease Education
Mobile View
Alternate subject lines and preheaders for redeployments