Project Details
I was asked to refine a rough draft of an article for the consumer-facing blog for a lifestyle health company. The draft lacked a comprehensive story, and a voice.
– I conducted 10 hours of additional research to understand the full context of the issue;
– Re-wrote the original 1,000 words to give it a compelling voice and convey key points to readers;
– I wrote an additional 1,070 words, incorporating findings from my research to tell the whole story– addressing not only the science of the matter but also how it applies to the public health sphere and the individual consumer; and,
– I wrote a compelling headline, lede, sub-headlines, and a call to action.
The result was two completely different drafts. My draft was published here.
InsideTracker is a personalized health analytics company founded by leading scientists, physicians, nutritionists and exercise physiologists. The platform tracks and analyzes key biochemical and physiological markers to empower people to make lifestyle changes that optimize their health and performance.
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I also wrote a long-form article that aimed to build appreciation in customers for the complexity behind blood testing. The angle I took is that “blood testing is what health tracking devices always wanted to be” — a concept that drives home the message that if you care about biohacking and optimizing health, you can’t do it right without knowing what’s in your blood.
- Client: Inside Tracker
- Tasks: Research, Interviews, Copywriting, Editing, Content Marketing
- Article Link: “Behind the Scenes of Blood Testing“