Services
“Ooo” and “ahh” them
(UX + Copywriting)
“Ooo” and “ahh” them
(UX + Copywriting)
Writing that adds value, helps users, and brings delight will attract and retain your customers. And if it resonates emotionally it can drive decisions. I do all of the above with content that includes (but is not limited to):
webcopy,
microcopy & in-app text,
user flows & dialogs,
taglines,
articles,
marketing emails,
newsletters,
social content,
case studies.
Break Through
(Editing)
Break Through
(Editing)
An editor can take good ideas and turn them into compelling, agenda-setting, mind-shifting content that breaks through all you've done before. Whether it's polishing your writing with a more engaging tone, finding the most compelling angle for your messaging, or bulletproofing your copy of any typos, my editing can take your content to the next level.
Build your Tribe
(Branding)
Build your Tribe
(Branding)
What will people say about you? Will they be eager to be a part of what you do for decades to come, or will they only shop your holiday sales? The power of your brand, communicated through your content and infused in everything you do, determines the answers to these questions. We will get you to the right answers. (Hint: talking about your product or features just ain’t gonna cut it!)
Get Heard
(Podcasts)
Get Heard
(Podcasts)
Podcasts are a thing. There's over 1 billion podcast subscribers on iTunes alone; that's not including all the other platforms. With more people turning to audio each month, and the overwhelming saturation of traditional advertising, podcasts offer a powerful opportunity to stand out and build a lasting relationship with your audience.
Creations
Meta – Content Design
Media, Tech, UXGoPro – UX and Copywriting
Marketing, Tech, UX, Web CopyBIOS Circadian Lighting
Articles & Blog Posts, Consumer Health, Content MarketingCarnoSyn® Beta-Alanine Sports Nutrition
Articles & Blog Posts, Branding, Consumer Health, Marketing, Web CopyEmail Marketing
Consumer Health, MarketingFacebook & Digital Ads
Branding, Consumer Health, Marketing, Web CopyIntuit: TurboTax & Turbo
Branding, Marketing, Tech, UX, Web CopyUnderstanding ZSD
Consumer Health, Web CopyAd Concepts – Alexion
Consumer Health, MarketingBayer
Consumer Health, Web CopyMicrosoft
MediaInsideTracker
Articles & Blog Posts, Consumer HealthAd Concepts – Retrophin
Consumer Health, MarketingDo it Yourself Health – WEF Davos Launch
Articles & Blog Posts, Consumer Health, Web CopyGreatist
Articles & Blog Posts, Consumer HealthThe Media Institute for Social Change
PodcastsThe Venture Cafe
Articles & Blog Posts, PodcastsWaggener Edstrom
Media
Testimonials
Working with Katya at GoPro was a fantastic experience. Her ability to take what I wanted to say about our product, and craft it into a message that not only nails the technical elements, but also stays on-brand, is uncanny. Any company looking to hire Katya should know that they will, of course, be getting a great writer. But, they'll also be getting one who is not afraid to push for what she knows is right.
Chris Frost, Senior Product Manager, GoPro
There is not just 1 strength that best represents Katya. She is dedicated, inquisitive, and has the unique ability to harness perspectives and motivations outside of her own. We worked together on many projects and made such a strong team the whole agency took notice during our creative review sessions. I relied heavily on Katya's background medical knowledge, her readiness to explore the unknown, and her guidance to keep the work on track across each user touch point and engagement. I strongly recommend her as an addition to any creative team.
Jordan Tavenner, Director, Digital+Interactive, Cambridge Biomarketing
Katya is a self-starter. She gave a fresh approach to crafting messaging for Turbo’s household feature by focusing on the customer mindset, captured the unique brand tone and style of each product, and flexed content accordingly. Katya always responded positively to constructive feedback and implemented feedback effectively. Our team had a great experience working with Katya and appreciate what Katya has brought to the table, and I highly recommend Katya for your project as well.
Sophia Zhuang, Sr. Technical Program Manager, Intuit
One of the things I really appreciate about Katya is that she’s always pushing to make things better on all fronts (especially copy and process). A standard bug fix note? Nope. Crashing is for the waves. Hitches in workflow? Not when Katya’s involved. Though not a project manager, she takes initiative to corral team members and get the job done on-time. Katya also volunteers to take on more and asks great questions to get the info she needs to craft solid copy. She brings a lot to the team. I’d happily work with her again.
Nicole McFadden , Copy Manager, GoPro
I was looking for writers who “get it” — which can be difficult to find, especially with our high-level clients who expect nothing less than top-notch work. Katya fit the bill. Katya has an innate ability to process new and sometimes complex information, and turn it into readable, relatable and compelling copy. I’ve trusted Katya to deliver high-quality work to some of my most important clients, and she never disappoints. Katya is also adept at digging deeper on the subject at hand, often offering a new perspective from a new angle to enhance her writing. I'm happy to be working with her. If you're looking for a solid writer with a curious mind, you should reach out to her.
Tom McFadden, Creative Director, Jacob Tyler Brand + Digital Agency
"Katya helped me write an article that I was proud to publish in the Boston Globe. Not only did she help me organize my ideas and make everything flow and sound good, Katya ensured that my article communicated the right message and that every sentence added value and meaning to the article. She did this without any judgement, and I was very comfortable working with her. I would highly recommend Katya for any type of writing or editing role."
Yuly Fuentes-Medel, Ph.D., Executive Director, Descience
I have worked with numerous professional writers for many years, and I can say with confidence that Katya is my first choice. The quality of Katya’s writing and editing is excellent – clearly written and concise. Katya has produced many types of content at varying levels of complexity, always adapting the writing style to meet the unique needs of each project while maintaining brand consistency. She has proven herself to be a very intelligent and reliable employee, with a strong work ethic. Her strengths as a writer are her accuracy, precision, and attention to details. Her strengths as a co-worker are her positive attitude and reliability. I highly recommend Katya as a writer and editor.
Michelle Hutnik, Sc.D., MIT, Science Analyst, The Pennsylvania State University
Why Invest in Content?
GET NOTICED
IN A NOISY WORLD
Why I create.
I believe that words and ideas are powerful. They can change how we think and therefore behave, which affects the habits and policies and businesses we build—which in turn can change the world.
Words have started and ended wars, shifted paradigms, and changed countless lives. Imagine what language can do for product experiences and brands.
How I create.
Entrepreneurial mindset rooted in user-centric design, I create clear and compelling content to bridge the gap between product, people, and brand.
As a UX writer, I help solve problems and design optimal user experiences that delight and deliver.
As a copywriter, I help get you talked about and remembered—it’s the stuff that gets people to “ooooo” and think “oh shit!”
To do that, I uncover insights, truths, and stories. I explore different approaches. I collate lots of feedback. And then I iterate, iterate, and then iterate some more. My most recent work has been on the software and marketing teams at GoPro, and at TurboTax before that.
The spark behind the creation.
My ultimate passion, I must confess, is optimizing human performance. I’m excited to be a part of how wearables, diagnostics, and other biohacking technology evolve to help us live each day in an optimized state—cognitively, physically, and emotionally. Forget about treating illness and healing sports injuries; let’s prevent all this in the first place. Let’s finish the workday feeling energized rather than drained, so we can give our best selves not only to our coworkers but also to our loved ones at home. This is all possible with healthy lifestyle and informed choices driven by data. Seamless product experiences will remove the barriers to mass adoption of these life-altering technologies.
As I’ve ventured into this field, I’ve supported content for human performance brands such as sports science platform CoachMePlus, sports nutrition brand CarnoSyn, blood analytics tech InsideTracker, and BIOS—the NASA-developed circadian lighting technology that is going to set our circadian health straight.
Fun Facts.
I’m known for rocking funky beats on the dance floor (had a past life as a breakdancer) and rocking my workouts in the gym (or around town). I’ve moved across the country 3 times, most recently with 2 overstuffed suitcases and a guitar I inherited but knew not how to play. I can often be found researching my latest fascinations (lots of biohacking), hiking new terrain, crashing volleyball games, experimenting with MMA styles, creating adventure out of the seemingly ordinary, and finding grand truths in tiny moments.
A confession.
I’m not interested in just a job; I am on a mission. I’m fighting the common-held complacency with being “okay” or “good” by pushing for “fricking amazing!” Your brand, business, and daily moments should be nothing less than that.
In a nutshell.
I have over a decade of experience ranging from tech startups and nonprofits to Fortune companies. I can conceptualize, write, and edit anything from microcopy or short promotional / ad copy to multimedia websites and long-form editorials. Beyond that, I consider the unique context of each use case in order to optimize the product experience. Based on how people will use, interact with, and respond to your materials, I am laser focused on creating valuable and relevant content that will attract, engage, and retain your audience.
Let’s chat!
"Writers do not merely reflect and interpret life; they inform and shape life."
E. B. WhiteGet riled up.
You’ve put a lot of time, cortisol, and thought into your business. You should be just as riled up about your content as you are about your product. When we work together, we’ll create content and messaging that you’re excited to show off to the world.
Thought leadership.
Most companies are creating a lot of noise. Not you, though. You want to create value and bring the world to a better way of doing things. It takes moving hearts and minds to get people on board. That’s why, together, we’ll create content that leads people forward…and leads them to you as a trusted resource.
We’re a team.
When you hire me you don’t get a contractor; you get a team member who is invested in the outcome of our projects.